A L L I S O N M C G E V N A
C O N T E N T C R E A T O R | M E D I A E X E C U T I V E | D I G I T A L S T R A T E G I S T
Allison McGevna-Cirino is a storyteller and media executive with experience in digital, broadcast and print media as well as film and television production. As both an influencer and a journalist, she has cultivated a deep understanding of today's digital landscape.
Allison has been a senior leader in both high-pressure, deadline-centric newsrooms, as well as in startup environments, where she's rolled up her sleeves and worked on content creation from soup to nuts. In addition to editorial and social media, she also has extensive experience in video production, correspondence, SEO and branded content and has served as a consultant in these areas for both retail and media brands.
As a proven leader with more than 15 years of experience, she has a reputation for cultivating stellar talent and collaborating with some of the industry's most prolific creatives.
Currently the Senior Vice President of Content at iOne Digital, Allison has helped recruit and build a team that has helped steer the company to its most profitable years in history, increasing the audience by more than 100 percent in a matter of months. She leads a team of writers, editors and producers who create daily content for multicultural and multigenerational audiences.
She was previously the Deputy Editor-in-Chief at ESSENCE Magazine, where she ran all print and digital editorial, production, multimedia and social media for the brand's multi-million viewers. There, she led the team through the brand's 50th anniversary, spearheading editorial teams through iconic editorial packages with cultural heavyweights like Kamala Harris, Naomi Campbell, Billy Porter, Marsai Martin and more. Under Allison's leadership, the brand's first-ever Girls United digital cover, which targets Gen Z women of color, recently won the prestigious American Photography award.
As a writer, she has contributed to Glamour Magazine, Mother.ly, People StyleWatch magazine, where she was a featured columnist, as well as FoxNews.com, where she helped to build the semi-autonomous entertainment and style site, FOX411.com.
A nationally recognized fashion and culture expert, her work has provided her opportunities to interview numerous cultural icons, ranging from Tom Cruise to Maxine Waters, Denzel Washington to Marilyn Mosby, Jerry Lewis to April Ryan and more. A staple on red carpets, Allison has also co-hosted the NAACP Image Awards pre-show with Terrence J. and Roland Martin.
In addition to her path as a thriving writer and editor, she has used her experience and keen eye for fashion to bring stylish inspiration to women around the world. As a digital strategist and consultant, she has helped retail and media brands access consumers through their social media and has built a fashion community in the hundreds of thousands across multiple platforms. She has also appeared in national television spots for retailers like Burlington, where she styled and wrote scripts for the brand's commercials.
She is an alumna of Rutgers University, where she graduated summa cum laude and Phi Beta Kappa. She earned her Master’s Degree from Northwestern University.
Follow Allison on her social media at the links below.